ProDerm reduced their CPL by 49% with one Roast
ProDerm reduced their CPL by 49% with one Roast
ProDerm was already generating leads through Google Ads. The opportunity was to make more of that paid traffic convert.
A new landing page, built around search intent and conversion, helped reduce CPA by 49%.
ProDerm was already generating leads through Google Ads. The opportunity was to make more of that paid traffic convert.
A new landing page, built around search intent and conversion, helped reduce CPA by 49%.
The Problem
The ads were doing their job. The landing page had more work to do.
ProDerm was using Google Ads to generate enquiries for its new clinic.
The existing landing page contained the right information, but it wasn’t structured closely enough around the needs of someone arriving from a paid search ad.
The main opportunities were:
The message could match search intent more closely
Visitors needed to understand immediately that they were in the right place for dermatology.
The reasons to choose ProDerm were not prominent enough
Important trust signals and differentiators needed to appear earlier in the journey.
The route to enquiry could be simpler
The page needed clearer calls to action and less friction between landing and converting.
The ads were doing their job. The landing page had more work to do.
ProDerm was using Google Ads to generate enquiries for its new clinic.
The existing landing page contained the right information, but it wasn’t structured closely enough around the needs of someone arriving from a paid search ad.
The main opportunities were:
The message could match search intent more closely
Visitors needed to understand immediately that they were in the right place for dermatology.
The reasons to choose ProDerm were not prominent enough
Important trust signals and differentiators needed to appear earlier in the journey.
The route to enquiry could be simpler
The page needed clearer calls to action and less friction between landing and converting.
What Changed
What Changed
The page was rebuilt around the journey from search to enquiry.
Use your after-page image on the left and turn the three accordion items into these:
Better message match
The headline and opening section were rewritten around the intent behind ProDerm’s paid search traffic, making the service and next step immediately clear.
Stronger proof and reassurance
Credentials, treatment information and reasons to choose ProDerm were brought forward and positioned closer to the points where visitors were making a decision.
A clearer conversion journey
The page hierarchy was simplified, calls to action were made more prominent and unnecessary distractions were removed to make enquiry easier.
The page was rebuilt around the journey from search to enquiry.
Use your after-page image on the left and turn the three accordion items into these:
Better message match
The headline and opening section were rewritten around the intent behind ProDerm’s paid search traffic, making the service and next step immediately clear.
Stronger proof and reassurance
Credentials, treatment information and reasons to choose ProDerm were brought forward and positioned closer to the points where visitors were making a decision.
A clearer conversion journey
The page hierarchy was simplified, calls to action were made more prominent and unnecessary distractions were removed to make enquiry easier.
The Result
The Result
49% lower cost per acquisition for a £299 investment.
After the new landing page was introduced, ProDerm’s Google Ads cost per acquisition fell by 49%.
The campaign did not need more traffic to create the improvement. The landing page simply did a better job of turning existing paid traffic into enquiries.
49% lower cost per acquisition for a £299 investment.
After the new landing page was introduced, ProDerm’s Google Ads cost per acquisition fell by 49%.
The campaign did not need more traffic to create the improvement. The landing page simply did a better job of turning existing paid traffic into enquiries.
The lesson?
Before spending more to generate additional clicks, make sure the page those clicks land on is doing its job.
The lesson?
Before spending more to generate additional clicks, make sure the page those clicks land on is doing its job.
Show Me Why I'm Losing Customers
Show Me Why I'm Losing Customers
Landing Page Roast 🔥
£299 +VAT
Cheaper than a day of wasted ad spend
Includes:
A 30 minute consultation with an expert to review your landing page
A full landing page analysis using our AI agent trained on £40M+ of ad spend and 25M+ web visits.
Your roast is delivered as a fully annotated Figma version of your landing page, complete with all the fixes clearly marked and explained. You’ll see exactly what to change and why.
Clear, prioritised actions you can implement straight away.
Landing Page Roast 🔥
£299 +VAT
Cheaper than a day of wasted ad spend
Includes:
A full landing page analysis using our AI agent trained on £10M+ of ad spend and 25M+ web visits.
A 30 minute consultation with an expert to review your landing page.
Your roast is delivered as a fully annotated Figma version of your landing page, complete with all the fixes clearly marked and explained. You’ll see exactly what to change and why.
Clear, prioritised actions you can implement straight away.
Even small conversion lifts can pay for themselves in days. A single tweak could save thousands in wasted ad spend.
Even small conversion lifts can pay for themselves in days. A single tweak could save thousands in wasted ad spend.
FAQs
How long does it take?
Your Roast is delivered within 3 business days of booking via a Figma file. You'll also be sent a meeting link to book your consultation to review the file, Roast and go through any questions you have.
What do I need to provide?
Can I speak with you first?
Who actually does the Roast?
Recent Articles
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17 Landing Page Mistakes That Quietly Kill Conversion Rates (part ii)
17 Landing Page Mistakes That Quietly Kill Conversion Rates (part i)
The 5-Second Headline Test Every Founder Should Run
Why Smart Businesses Invest in Landing Pages First
Still guessing why your page isn’t converting?
Stop guessing. Book a Roast 🔥
Registered address:
James Davidson Associates, Redwood, 1 Crofts Park, Hepscott, NE61 6LJ
Company Number: 13194316
VAT Number: 454 7314 87
Still guessing why your page isn’t converting?
Stop guessing. Book a Roast 🔥
Registered address:
James Davidson Associates, Redwood, 1 Crofts Park, Hepscott, NE61 6LJ
Company Number: 13194316
VAT Number: 454 7314 87
Still guessing why your page isn’t converting?
Stop guessing. Book a Roast 🔥
Registered address:
James Davidson Associates, Redwood, 1 Crofts Park, Hepscott, NE61 6LJ
Company Number: 13194316
VAT Number: 454 7314 87
Still guessing why your page isn’t converting?
Stop guessing. Book a Roast 🔥
Registered address:
James Davidson Associates
2 Priors Road, Cheltenham, GL52 5AA
Company Number: 13194316
VAT Number: 454 7314 87